AMS Commerce Agency for Samruk-Kazyna JSCOBJECTIVE:
To inform target audiences about the Privatisation Programme:
- Provide continuous information coverage of the Programme's progress;
- Demonstrate the differences in general idea and mechanisms between the current Programme and previously introduced campaigns in a positive matter; - Provide evidence of the Fund's transparency in implementation of the Programme;
- Increase prospective investors' interest to privatisation objects;
- Demonstrate the benefits of investing in companies being privatised;
- Explain the privatisation and auction procedures utilizing interactive modules.
Creation of informative website available at: www.privatization.sk.kz, which contains all communication products on Privatisation Programme: – online map of privatisation objects;
- timeline of the Programme's most important events;
- asset certificates;
- information booklet;
- infographics promo videos;
- top-management video interviews.