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about the project
WEB-RESOURCE ONLINE MAP OF THE PRIVATISATION PROGRAMME CUSTOMER:

AMS Commerce Agency for Samruk-Kazyna JSC

OBJECTIVE:

To inform target audiences about the Privatisation Programme:
- Provide continuous information coverage of the Programme's progress;
- Demonstrate the differences in general idea and mechanisms between the current Programme and previously introduced campaigns in a positive matter; - Provide evidence of the Fund's transparency in implementation of the Programme;
- Increase prospective investors' interest to privatisation objects;
- Demonstrate the benefits of investing in companies being privatised;
- Explain the privatisation and auction procedures utilizing interactive modules. 

SOLUTION:

Creation of informative website available at: www.privatization.sk.kz, which contains all communication products on Privatisation Programme: – online map of privatisation objects;
- timeline of the Programme's most important events;
- asset certificates;
- information booklet;
- infographics promo videos;
- top-management video interviews. 

details
MANAGEMENT: Duman Kozhakhmetov CONTENT: Mariya Seilova TRANSLATION: Kalamkas Makhmetova VISUAL IDENTITY: Zeinesh Abzhanova VIDEO INFOGRAPHICS: Abay Umurzakov, Nurdaulet Lesbek DESIGN: Zeinesh Abzhanova, Anar Bakenova, Dauren Khairiyev WEB-DESIGN: Arman Karzhaubayev